Cahier 96-11-01 – Validation of a Didactic Model for the Analysis of Training Objectives in Entrepreneurship
Cahier 96-11-01 – Validation of a Didactic Model for the Analysis of Training Objectives in Entrepreneurship
Auteurs : Jean-Pierre Béchard et Jean-Marie Toulouse
Résumé :
Organizations wishing to develop entrepreneurship by education, presuppose that the lack of training for entrepreneurs is the main reason for the failure of small and medium-sized businesses (SME). In this context, it is legitimate to question the quality and effectiveness of these programs. What do we know of these programs? What are their general education objectives? What are their pedagogical targets? This research is concerned with the situation of formal entrepreneurship training programs and, more particularly, the development of the educational content that they offer.
In summary, this research was designed to test a didactic model for the analysis of the objectives of entrepreneurship training. The results present three categories of objectives: general objectives, teaching objectives, and specific objectives. For the general objectives, the model identifies three types of entrepreneurship development programs: PED awareness (entrepreneurial logic), business creation PED (managerial and functional logic), and small business development PED (strategic managerial logic). We have also enumerated eight teaching objectives: competitive forces, the entrepreneur, the context, administration, strategy, the technical trade, the visionary process, and the stages of creation. Finally, an analysis of the main trends of the specific objectives suggests the use of the following methods: market studies, entrepreneurial skills, support systems, management, growth strategies, technical orientation, the discovery of ideas, and the business plan
