Cahier 2003-08 - Pierre Ducros: Businessman and Mentor
Cahier 2003-08 - Pierre Ducros: Businessman and Mentor
Auteurs : Joëlle Piffault et Louis Jacques Filion
Résumé : “The manager’s job is to develop the business. He must be able to manage the four business functions in a balanced way.” But Pierre Ducros has not always had such a clear perception of business management. The case describes his progress from businessman to mentor.
