Emmanuel Raufflet (PhD Management, McGill University) is an Associate Professor of Management at HEC Montréal. His research is concerned with the changing relations between organizations and their social and natural environments, and organizations that bring about social change and innovation. He studied the role and responsibilities of international firms in developing areas with F. Bird and J. Smucker (2004) (International businesses and the dilemma of development, Case studies on global responsibilities and the practices of businesses in developing areas, volume 2. MacMillan Press: London). Mr. Raufflet has also researched forest management in Mexico (Cambio Institucional en el Manejo de los Bosques de Tlalmanalco, Mexico, Plaza y Valdes-UAM Editores: Mexico, 2004). He was a guest professor at ESSEC Business School (France) in 2002 and ITESM Mexico City in 1999. A French and Canadian national, he has lived in Spain, Brazil, and Mexico. He is currently publishing a volume on corporate social responsibility. He received the Prix de Pédagogie –Assistant Professor, HEC Montréal in 2006 as well as the Emerson Award for best Case in Business Ethics at NACRA (North American Case Research Association) in 2005 and in 2007. He is the pedagogical co-director of the Graduate Degree in Management and Sustainable Development at HEC Montréal.